The Alpha Pioneer Story

Alpha Pioneer is owned by our parent company Sin Hiap Hoe Transport Pte. Ltd., which was started in 1960 and later incorporated in 1974.

Building a distribution network throughout Asia-Pacific

From the beginning, we earned the trust of major industry players with our sound logistics and trustworthy approach to business. For over 50 years, the core of our business focused on the bulk haulage of fuel for Shell, as well as distributing products for other renowned organisations, such as Procter & Gamble, Nestle and TyrePac.

With this diversity of brands under our care, we developed a strong expertise in distributing both fast-moving consumer goods (FMCG) and professional business-to-business (B2B) products that are vital to the survival of various industries.

Over the years, our clients have continued to trust us for delivering exceptional product value and customer service – and for accelerating their growth and distribution throughout Asia-Pacific.

Going further: Generating consumer demand

Today, our expertise goes beyond distributing products to retailers in FMCG and professional markets. We drive sales for partner brands with our marketing strategies and efforts – further increasing our clients’ penetration and profitability in markets across the region.